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As an enterprise name, the Sun-moon represents not only a simple phonetic
syllable, but also rich connotation. Apart from the basic meaning, the Sun-moon
presumes the "cooperation", "resplendence" and "everlasting". The integration
of sun and moon stands for Chinese character ¡°Ming¡±, which implies bright and
brilliant.
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Mission of Sun-moon:push forward the development of international ornament industry with
brand operation.
The mission of the enterprise is the highest ideology of management and
a kind of expression of its social responsibility and existence. It is essential
to enterprise' existence and development.
Slogan of the Sun-moon:Create the value of beauty!
¢ñ. This is the further express of the mission of Sun-moon. Take the
development of human civilization as its responsibility and provide new value
for society through creative work..
¢ò. This is the further express of the management idea of Sun-moon. Stand at
the front of life and provide the customers with new life style through the most
valuable ornament.
¢ó. This is the further express of development of Sun-moon. Stand at the
front of the industry and keep an eye on the future with development ideology
and creative consciousness.
Pursue of the enterprise:first-rank enterprise and first
ornament brand in China
Sense of Sun & Moon's pursue:The significance of the pursue of Sun-moon lies in the strategy management
and cultural construction, unified and standard enterprise image, in the hope
of becoming the leading enterprise in ornament industry in China through the
highest quality and excellent service.
Philosophy of management:good profit comes from satisfied market and the philosophy of the
management puts emphasis to the value. The key to the success of the enterprise
lies in the correct management ideology and series of correct methodology. The
so-called "satisfied profit" can only come from two sources: "market's
satisfactory" and "satisfied market".
Business strategy:market-oriented, high quality and top image.
Business style:practical and serious
"Practical" means serious, that is, a sincere attitude to
customers, supervisors and colleagues. "Serious" means that every
department and every staff work honestly and to the details. This is the exterior
expression of value concept of the staff members and the enterprise spirit.
Value concept:achievements come from the persistent efforts.
Every staff of Sun-moon has its own life and cause and self-realization.
The pre-requisite condition to realize this goal is to make unremitting efforts
both mentally and manually.
Management principle:strict, standard, fair and equitable.
Advise:One can¡¯t make the same mistakes twice.
Suggestion:Draw a lesson from the mistakes, so as not to make the same or similar
mistakes again in the future.
Unified Advertisement: the Ming-brand ornament accompanies you forever.
Two aspects of the emotional advertisement: A. Emphasis to the value and
merry life brought by the product. B. Emphasis to the image of well-known brand
and value of beauty.
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